To become a globally acclaimed leader in carbon products by adopting appropriate eco-friendly technologies and enhancing core capabilities through continuous product improvement, technical innovations and customer satisfaction.

  • Ensure customer satisfaction by strengthening our core competencies of developing products, processes and people towards achieving global standards of excellence
  • Be a cost leader, unleashing employee potential to satisfy stakeholders while being a responsible corporate citizen and adhering to our values
  • Develop employees and encourage them to excel in their professional, personal and social lives
  • Conserve the environment, maintain high levels of safety and address social concerns in the regions of operation